Unit 1 Business Ideas
“Don’t let the noise of other’s opinions drown out your own inner voice.”
co-founder, chairman, and chief executive offi cer of Apple Inc.
Text A 7 Ways to Discover a Winning Business Idea
By Susan Ward
1. Do you have any business ideas? If yes, what are they?
2. Do you have an experience that you have a business idea and want to turn it into a business?
3. Which kind of business idea do you like? Why?
Business ideas are all around you. Some business ideas come from a careful analysis of market trends and consumer needs; others come from serendipity. If you are interested in starting a business, but don’t know what product or service you might sell, exploring these ways of getting business ideas fl owing will help you choose.
Examine your own skill set for business ideas.
Do you have a talent or proven track record that could become the basis of a profi table business?
The other day I spoke to a man who had spent years managing cleaning services at a hospital. Today he runs his own successful domestic and business cleaning service. An exlogger is now making his living as an artist; he creates “chainsaw sculptures” out of wood. And the examples of professionals who have started their own agencies or consulting service businesses are legion.
To find a viable business idea, ask yourself, “What marketable skills and experience do I have? Will people be willing to pay for my products or services?”
Keep up with current events and be ready to take advantage of business opportunities.
If you watch the news regularly with the conscious intent of finding business ideas, you’ll be amazed at how many business opportunities your brain generates. Keeping up with current events will help you identify market trends, new fads, industry news—and sometimes just new ideas that have business possibilities.