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商务英语阅读(第2册)(新视界商务英语系列教材)

作  者:主编 石磊 徐晶 著

出版时间:2018-01-05 字  数:296 千字
书  号:249599 ISBN:978-7-300-24959-9
页  数:134 包  装:平装
印  次:1-1 译 者:

所属分类: 外语分社>> 图书中心>> 外语部分类>> 本科生英语教材>> 商务英语类教材>> 新视界商务英语系列教材

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内容简介

《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章,帮助学生丰富商务知识,了解商务英语语言特点,提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体;涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题,也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用,反映当今商务领域的现状与发展趋势。本书为教材的第2册。

作者简介

石磊,齐鲁师范学院副教授,商务英语教研室主任,英语语言文学专业,主要研究方向为商务英语写作、商务英语教学。
徐晶,齐鲁师范学院外国语学院讲师,教育学硕士。主要教授基础英语、商务英语阅读等。发表论文包括巜基于商务内容的商务英语阅读教学》等。

章节目录

Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B China’s Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B China’s First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B Training Chinese Staff
Chinese and International Culture Tour
Unit 5 Employee Motivation
Text A “Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Solving Confl icts Between Business Associates
Text B Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7 Marketing
Text A Marketing Is All around Us
Text B Top 10 Secrets inside Xiaomi’s Marketing
Chinese and International Culture Tour
Unit 8 Brands
Text A Brand Equity
Text B China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9 Advertising
Text A How to Advertise
Text B The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011–2014)

精彩片断

Unit 1 Business Ideas
Quotation:
“Don’t let the noise of other’s opinions drown out your own inner voice.”
—Steve Jobs(1955–2011),
co-founder, chairman, and chief executive offi cer of Apple Inc.
Text A 7 Ways to Discover a Winning Business Idea
By Susan Ward
Warming-up
1. Do you have any business ideas? If yes, what are they?
2. Do you have an experience that you have a business idea and want to turn it into a business?
3. Which kind of business idea do you like? Why?
Business ideas are all around you. Some business ideas come from a careful analysis of market trends and consumer needs; others come from serendipity. If you are interested in starting a business, but don’t know what product or service you might sell, exploring these ways of getting business ideas fl owing will help you choose.
Examine your own skill set for business ideas.
Do you have a talent or proven track record that could become the basis of a profi table business?
The other day I spoke to a man who had spent years managing cleaning services at a hospital. Today he runs his own successful domestic and business cleaning service. An exlogger is now making his living as an artist; he creates “chainsaw sculptures” out of wood. And the examples of professionals who have started their own agencies or consulting service businesses are legion.
To find a viable business idea, ask yourself, “What marketable skills and experience do I have? Will people be willing to pay for my products or services?”
Keep up with current events and be ready to take advantage of business opportunities.
If you watch the news regularly with the conscious intent of finding business ideas, you’ll be amazed at how many business opportunities your brain generates. Keeping up with current events will help you identify market trends, new fads, industry news—and sometimes just new ideas that have business possibilities.

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