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商务英语视听说(第2册)(新视界商务英语系列教材)

作  者:主编 孟丽华 相春艳 著

出版时间:2017-09-28 字  数:200 千字
书  号:249612 ISBN:978-7-300-24961-2
页  数:134 包  装:平装
印  次:1-1 译 者:

所属分类: 外语分社>> 图书中心>> 外语部分类>> 本科生英语教材>> 商务英语类教材>> 新视界商务英语系列教材

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  • 内容简介

    《商务英语视听说》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力。本教材突破传统听力教材编写模式,融视、听、说资源三位一体,全面实现立体化教学新模式。主要内容以各类商务活动为主线,涵盖了建立业务关系、贸易会、询盘、订货、支付、包装、装运、保险、售后服务等主要磋商环节。实景视频使教学内容更加直观生动,有利于提高商务英语课程的教学质量,帮助学生掌握商务技巧。本书为教材的第2册。

    作者简介

    孟丽华,滨州学院外语系主任、教授,英语语言文学专业研究生,研究领域为大学英语教师专业素质;山东省《大学英语》精品课程主持人。主持和参与了国家级课题2项、省部级课题11项;主持市级课题、校级重点课题4项;出版教材3部,发表论文20余篇。
    相春艳,滨州学院,英语语言文学专业研究生,讲师,研究领域为商务英语教学,大学英语教师专业发展,出版专著一部,主持市厅级课题3项目,校级课题3项。发表论文20余篇.

    章节目录

    Unit 1 Business Ideas
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 2 Business Shareholders
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 3 Career Development
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 4 Employee Training
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 5 Employee Motivation
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 6 Business Conflict
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 7 Marketing
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 8 Brands
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 9 Advertising
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    Unit 10 Promotion
    Part I Lead-in
    Part II Conversation
    Part III Business News
    Part IV Passage
    Part V Business World
    Part VI Chinese and International Culture Tour
    附录一 Glossary
    附录二 TEM-4 (2011-2014)
    Test for English Majors (2011)—Grade Four
    Test for English Majors (2012)—Grade Four
    Test for English Majors (2013)—Grade Four
    Test for English Majors (2014)—Grade Four
    附录三 英语听力技巧

    精彩片断

    Unit 1 Business Ideas
    Quotation 1:
    If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.
    —Brian Chesky, Airbnb co-founder
    Quotation 2:
    In order to be irreplaceable, one must always be different.
    —Coco Chanel, founder of Chanel
    Part I Lead-in
    1. Watch the video clip and answer the following questions.
    New Words and Expressions
    (1) corporation /ˌkɔ:pə‘reɪʃn/ n. a large business company (大)公司 (TEM-4,CET-4)
    (2) craft /krɑ:ft/ n. an activity involving a special skill at making things with your hands 手艺,工艺 (TEM-4, CET-4)
    (3) evolve /ɪ‘vɒlv/ v. to develop gradually, especially from a simple to a more complicated form 逐步发展,逐渐演变 (TEM-4, CET-4)
    (4) represent /ˌreprɪ‘zent/ v. to be a sign or mark that means something 作为……的象征,代表 (TEM-4, CET-4)
    Notes:
    Fortune 500 list: The Fortune Global 500, also known as Global 500, is an annual ranking of the top 500 corporations worldwide as measured by revenue. The list is compiled and published annually by Fortune magazine. 世界财富500 强
    Speaking of Creativity in China
    (1) What did “made in China” stand for? Is it true now?
    (2) What is the ignored reason for China’s rapid economic growth?
    (3) How do people judge whether a country is creative or not?
    2. Watch the video clip and answer the following questions.
    Unit 1 Business Ideas
    003
    2. Watch the video clip and answer the following questions.
    Notes:
    [1] Malèna: Malèna is a 2000 Italian romantic drama film starring Monica Bellucci and Giuseppe Sulfaro. It won the Grand Prix at the 2001 Cabourg Film Festival.电影《西西里的美丽传说》
    [2] Monica Bellucci: Born on September 30, 1964, Monica Bellucci is an Italian actress and fashion model. 莫妮卡·贝鲁奇
    [3] Prada: Prada is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada. 普拉达
    [4] house music: a genre of electronic music 浩室音乐
    [5] Louis Vuitton: Founded in 1854, Louis Vuitton is one of the world’s leading international fashion houses. The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. 路易·威登
    [6] Lola Rennt: Lola Rennt is the German name for Run Lola Run, a 1998 German thriller film. The story follows a woman who needs to obtain 100,000 Deutsche Mark in twenty minutes to save her boyfriend’s life. Lola Rennt was selected as the German entry for the Best Foreign Language Film at the 71st Academy Awards (but not nominated). 电影《罗拉快跑》
    [7] Tel Aviv: Tel Aviv-Yafo is a major city in Israel, located on the country’s Mediterranean coastline. It is the financial center and the technology hub of Israel, and Israel’s second-largest city. 特拉维夫
    [8] Bauhaus: Bauhaus was a German art school operational from 1919 to 1933 that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. 包豪斯(德国设计学院)
    [9] Slam Dunk: Slam Dunk is a sports-themed manga series written and illustrated by Takehiko Inoue about a basketball team from Shohoku High School. 漫画《灌篮高手》
    The Most Creative Place
    (1) List the creative places mentioned in the interview.
    (2) What are those places famous for?
    (3) How can a country’s culture interact with its creativity power?

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