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商务英语视听说(第1册)(新视界商务英语系列教材)

作  者:刘白玉 著

出版时间:2017-08-29 字  数:238 千字
书  号:247526 ISBN:978-7-300-24752-6
页  数:134 包  装:平装
印  次:1-1 译 者:

所属分类: 外语分社>> 图书中心>> 外语部分类>> 本科生英语教材>> 商务英语类教材>> 新视界商务英语系列教材

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内容简介

《商务英语视听说》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力。本教材突破传统听力教材编写模式,融视、听、说资源三位一体,全面实现立体化教学新模式。主要内容以各类商务活动为主线,涵盖了建立业务关系、贸易会、询盘、订货、支付、包装、装运、保险、售后服务等主要磋商环节。实景视频使教学内容更加直观生动,有利于提高商务英语课程的教学质量,帮助学生掌握商务技巧。本书为教材的第1册。

作者简介

常荷丽,聊城大学东昌学院外国语系主任,副教授,英语语言文学专业硕士,主要从事英语语言文学和英语教学研究,公开发表论文13篇,参编教材5部。
邵小卉,聊城大学东昌学院商务英语教研室主任,讲师,辽宁师范大学英语语言文学专业硕士研究生,主要从事英语语言文学和商务英语教学研究,公开发表论文七篇,参与省级课题一项。

章节目录

Unit 1 Introduction to Business
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 2 Successful Business People
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 3 Markets
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 4 Companies
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 5 Employees
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 6 Products
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 7 Customers
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 8 Work and Life
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 9 Culture
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
Unit 10 Business Ethics
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Oral Practice
Part VI Chinese and International Culture Tour
附录一 Glossary
附录二 TEM (2008-2010)
附录三 英语听力技巧
附录四 Reference

精彩片断

Unit 1 Introduction to Business
Quotation 1:
Business? That’s very simple—it’s other people’s money.
—Alexandre Dumas, French novelist
Quotation 2:
There is no resting place for an enterprise in a competitive economy.
—Alfred P. Sloan, former CEO of GM
Part I Lead-in
1. Watch the video clip and answer the following questions.
New Words and Expressions
(1) accomplish v. If you accomplish something, you succeed in doing it. 完成 (TEM-4, CET-6)
(2) entity n. something that exists separately from other things and has a clear identity of its own 实体 (TEM-4, CET-6)
(3) liability n. A company’s or organization’s liabilities are the sums of money which it owes. 负债 (TEM-4, CET-4)
(4) collateral n. Collateral is money or property which is used as a guarantee that someone will repay a loan. 担保金;抵押品 (TEM-4, CET-6)
(5) mentor n. A person’s mentor is someone who gives him help and advice over a period of time, especially help and advice related to his job. 导 师 (TEM-4, CET-4)
Notes:
[1] LLC (Limited Liability Company) 有限责任公司
[2] EIN (Employer Identification Number) 美国雇主识别号码,也称作联邦税号
[3] IRS (Internal Revenue Service) 美国国家税务局
[4] URL(Universal Resource Locator) 统一资源定位器,也称网页地址
10 Steps to Start a Business
(1) What is the first step to start a business?
(2) Why should a business open a bank account and merchant account?
(3) Of all the ten steps, which one do you think is the most important step to start a business?
2. Watch the video clip and answer the following questions.
New Words and Expressions
(1) associate n. Your associates are the people you are closely connected with, especially at work(. 尤指工作中的)伙伴 (TEM-4, CET-4)
(2) resistance n. Resistance to something such as a change or a new idea is a refusal to accept it. 抵制(TEM-4, CET-4)
(3) confirm v. If something confirms what you believe, suspect, or fear, it shows that it is definitely true. 证实(某人的观点、猜疑、担心的事)(TEM-4, CET-4)
(4) agenda n. An agenda is a list of the items that have to be discussed at a meeting 议事日程(TEM-4, CET-4)
(5) accountable adj. If you are accountable to someone for something that you do, you are responsible for it and must be prepared to justify your actions to that person. 负有责任的(TEM-4, CET-4)
Your Corporate Culture
(1) What are the characteristics of a bad corporate culture?
(2) Why did the best worker quit his job?
(3) What changes have been made for the corporate culture? What role does corporate culture play in a business?

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