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综合商务英语(第1册)(新视界商务英语系列教材)

作  者:主编 刘白玉 刘夏青 著

出版时间:2017-08-29 字  数:275 千字
书  号:245621 ISBN:978-7-300-24562-1
页  数:134 包  装:平装
印  次:1-1 译 者:

所属分类: 外语分社>> 图书中心>> 外语部分类>> 本科生英语教材>> 商务英语类教材>> 新视界商务英语系列教材

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  • 内容简介

    《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力,包括英语语言知识和应用能力,商务知识、理论和应用能力,职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段,包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等,通过构建真实的职场商务情景,激发学生的学习动力与热情。本书为教材的第1册。

    作者简介

    刘白玉,三级教授,山东工商学院外国语学院院长。中国国际商务英语研究会副理事长,山东省商务英语研究会会长,至今共在《中国翻译》等期刊发表论文93篇,出版专著、译著15部;主持省部级等课题12项。

    章节目录

    Unit 1 Introduction to Business
    Text A Better Prepare for a Career in Business
    Text B Business Cycle
    Chinese and International Culture Tour
    Case Study
    Unit 2 Successful Business People
    Text A Steve Jobs and the Apple Story
    Text B Li Ka-Shing’s Timeless Advice for Young En-trepreneurs
    Chinese and International Culture Tour
    Case Study
    Unit 3 Market
    Text A Who Will Win Out in the Smart Phone Market?
    Text B 5 Steps to Validate Your Business Idea before Entering the Market
    Chinese and International Culture Tour
    Case Study
    Unit 4 Companies
    Text A Starbucks Coffee Company’s Organizational Structure
    Text B The Commencement Address
    Chinese and International Culture Tour
    Case Study
    Unit 5 Employee
    Text A Being a Good Employee
    Text B Employee Confidence and Engagement
    Chinese and International Culture Tour
    Case Study
    Unit 6 Products
    Text A 6 Steps to Product Launch Success
    Text B Counterfeit Products Hurt the Consumer and the Economy
    Chinese and International Culture Tour
    Case Study
    Unit 7 Customers
    Text A Customer Value
    Text B How to Create and Retain Customers
    Chinese and International Culture Tour
    Case Study
    Unit 8 Work-life Balance
    Text A The Price of a 24-7 World
    Text B There’s More to Life than Being Happy
    Chinese and International Culture Tour
    Case Study
    Unit 9 Culture
    Text A What is Culture?
    Text B Friendship of American Style
    Chinese and International Culture Tour
    Case Study
    Unit 10 Business Ethics
    Text A How Different Ethical Stances Can Help or Harm a Company
    Text B Is Digital Piracy Unethical? Or Just Illegal?
    Chinese and International Culture Tour
    Case Study
    附录一 Glossary
    附录二 TEM-4 (2008~2010)
    附录三 References

    精彩片断

    Unit 1 Introduction to Business
    Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
    —Steve Jobs, Apple Inc. co-founder, chairperson and CEO
    Text A Better Prepare for a Career in Business
    Lead-in
    1. Think of as many good reasons as possible for studying business.
    2. What types of business would or wouldn’t you like to work in? And why?
    3. What are your career goals? how do you plan to achieue these goals?
    While a college degree is important, a small slip of paper won’t completely prepare you for a career in business. In addition to taking key courses and degree programs, it’s critical that you prepare for life after school by taking advantage of the opportunities around you.
    According to a 2014 study commissioned by Bentley University, 58 percent of business decision makers and job recruiters gave recent college graduates an overall grade of “C” or worse on their level of preparedness for their first full-time jobs. A hefty 64 percent of corporate survey respondents claimed that the lack of preparation actually harms the day-to-day business operations of businesses. These serious proclamations point to much bigger issues. It’s not that college institutions aren’t preparing their graduates with the appropriate curriculums and courses. In most cases, the responsibility is falling on the shoulders of the students themselves. A lot of them either aren’t pursuing learning opportunities outside the classroom or are sliding through the cracks by doing the bare minimum to graduate.
    Six Ways to Enhance Your Level of Preparedness
    As a current or prospective college student, are you doing everything you can to maximize learning opportunities and prepare for a brighter future? The Bentley University study reports that 60 percent of recent college graduates blame themselves–as opposed to their colleges or professors–for not being prepared. If you want to make yourself more job-ready after graduation, there are a number of things you should be doing outside of the classroom. Here are a few ways you can get started:
    No.1 Career planning from the outset. Early exposure to career planning is important. As soon as you step on campus, you should make a point to locate the career services office and drop in. Making yourself known by the people who work here can be helpful in the years to come. Not only can they help you find opportunities, but they’ll also be able to expose you to different career options you might have never considered otherwise. These career planning services are valuable and you should use them while you can. After you graduate, similar services come at an expensive price tag.
    No.2 Gaining work experience. While your college summers may seem like a time for rest and relaxation, they’re actually ideal for taking on an internship or job related to your career interests. When looking to hire recent graduates, relevant job experience is actually one of the top things a manager looks for. The benefits and advantages of internships are numerous, including gaining practical experience, possibly earning course credits, and adding new skills.

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