非英语专业本科教材

新思路大学英语系列教材
新视界大学英语系列教材
高级实用英语系列教材
大学英语选修课系列教材
高级英语选修课系列教材
大学专业英语系列教材
大学英语阅读教材

英语专业本科生教材

全人教育英语专业本科教材系列
超越概念(高等院校英语专业教材)
高等院校英语专业系列教材
英语专业考研辅导用书
高等师范本科英语专业教材系列
英语专业八级考试培训教程
英语专业四级考试培训教程

商务英语类教材

现代商务英语综合教程
新视界商务英语系列教材

非英语专业硕士研究生英语

研究生英语系列教材(第三版)
新编研究生英语系列教程(第三版)
新编研究生英语系列教程(第二版)
21世纪实用研究生英语系列教程
研究生英语综合教程
任务驱动型研究生公共英语
新思维研究生英语
新编MPA英语
21世纪研究生英语选修系列
创新研究生英语系列教材

非英语语种教材

日语教材
俄语教材

高职高专、中职中专英语

21世纪高职高专精品教材·英语系列
创新思维高职高专英语
高职高专商务英语实训系列教材
高职高专听力系列教材
旅游与酒店管理英语
新视界高职高专精品系列

博士研究生英语系列教程
词典工具书
英语类学术书/读物

世界大师原典文库
常春藤英语系列
英语美文口袋书系列

张道真英语珍藏系列

·大学英语翻译教程 第四版 课件

·大学英语交际口语教程(第三版)音频

·英语口语教程 (下册) 参考答案

·英语口语教程(上册)参考答案

·高级英语第二册练习答案

·高级英语第一册练习答案

·英语专业四级新题型解题技巧与实战模拟

More

商务英语阅读(第1册)(新视界商务英语系列教材)

作  者:主编 丁芬 孔宪遂 著

出版时间:2017-08-29 字  数:296 千字
书  号:247533 ISBN:978-7-300-24753-3
页  数:134 包  装:平装
印  次:1-1 译 者:

所属分类: 外语分社>> 图书中心>> 外语部分类>> 本科生英语教材>> 商务英语类教材>> 新视界商务英语系列教材

定价:¥42.00

 

查看评论摘要

教 学 资 源

内容简介

《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章,帮助学生丰富商务知识,了解商务英语语言特点,提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体;涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题,也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用,反映当今商务领域的现状与发展趋势。本书为教材的第1册。

作者简介

孔宪遂,副教授,山东财经大学商务英语系主任,山东省商务英语协会副会长,外国语言学及应用语言学硕士,后就读于上外语言学博士生班结业,研究领域为商务英语语言学等;主要著述包括“新视界商务英语系列丛书”等。
丁芬,山东财经大学外国语学院,讲师,毕业于天津大学工商管理专业,硕士研究生,研究领域为商务英语教学,语言经济学。主要著述包括《商务英语口语》等。

章节目录

Unit 1 Introduction to Business
Text A Motives and Functions of a Business
Text B How Your Small Business Can Sell in China Today
Chinese and International Culture Tour
阅读技巧提示
Unit 2 Successful Business People
Text A The Leadership Wisdom of Warren Buffett
Text B What Drives China’s Success?
Chinese and International Culture Tour
阅读技巧提示
Unit 3 Markets
Text A Understanding Marketing
Text B Huawei’s Commitment in Europe Brings Win-win Results
Chinese and International Culture Tour
阅读技巧提示
Case Study
Unit 4 Companies
Text A How Corporate Growth Is Killing the Economy
Text B Corporate Social Responsibility in China: Good for Business Is Good for Us
Chinese and International Culture Tour
阅读技巧提示
Unit 5 Employees
Text A Developing Employees’ Strengths Boosts Sales, Profit, and Engagement
Text B Millennial Workers Force Factory Rethink in China
Chinese and International Culture Tour
阅读技巧提示
Case Study
Unit 6 Products
Text A What the Product Is
Text B The Name Game
Chinese and International Culture Tour
阅读技巧提示
Unit 7 Customers
Text A Chinese Consumers: From Noodles to Poodles
Text B Customer Empowerment and the Rising Power of Consumers
Chinese and International Culture Tour
阅读技巧提示
Case Study
Unit 8 Work and Life
Text A Improving Work–Life Balance
Text B The Work-life Balance Dilemma in China
Chinese and International Culture Tour
阅读技巧提示
Unit 9 Culture
Text A How Culture Impacts Local Business Practices
Text B My Understanding on Chinese Business Culture
Chinese and International Culture Tour
阅读技巧提示
Case Study
Unit 10 Business Ethics
Text A Ethics and Management Practices
Text B A Chinese Perspective: Business Ethics in China Now and in the Future
Chinese and International Culture Tour
阅读技巧提示
Appendix I Glossary
Appendix II TEM-4 (2008–2010)
References

精彩片断

Unit 1 Introduction to Business
Quotation:
“A friendship founded on business is better than a business founded on friendship.”
—John D. Rockefeller( 1839–1937),American oil industry business magnate and philanthropist

Text A Motives and Functions of a Business
By Jeff Madura
Warming-up
1. What does a “business” serve for the society? What are the roles of a business?
2. Are there any benefits you can get from a business?
3. How can you understand a successful business? Please give some examples.

A business is created to provide products or services for customers. Businesses can be beneficial to society in various ways. The first step in understanding how businesses operate is to recognize their most important functions and the environment in which they operate.
The Goal of a Business
What is the goal of a business? Businesses are established to serve the needs of consumers by owners who seek to make profits. The people who create a business may see an opportunity to provide a product or service that is not already being offered by other firms. Alternatively, they may believe that they can produce a product or service that they can sell for a lower price than existing firms. By providing a product that is desired by customers, they may be able to make profits for their business.
Where the Profits Come From
Businesses such as Dell, Gap, Ford Motor Company, and Motorola were created to provide products to customers. Businesses such as Southwest Airlines and Hilton Hotels were created to provide services to customers. Other service firms include dentists, hairstylists, travel agencies, insurance companies, tax services, and law firms. Some firms, such as AT&T, Microsoft, and IBM, provide both products and services to customers. Managing a service business can be just as challenging and rewarding as managing a business that produces products.
A business receives revenue when it sells its products or services. It incurs expenses from paying its employees and when it purchases machinery or facilities. The difference between the revenue and the expenses is the profits (or earnings) generated by the business. The profits go to the owners of the business. Thus, owners who create a business have a strong incentive to ensure that it is successful, as they are directly rewarded for their efforts.
Since you are the only owner of this business, all the profits go to you, although you may be taxed on the profits that you earn. You can increase your profits next year by either increasing your revenue or reducing your expenses.

书评

其他