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实用商务英语写作(第二版)(新视界商务英语系列教材)

作  者:邬庆儿 著

出版时间:2017-07-27 字  数:430 千字
书  号:244532 ISBN:978-7-300-24453-2
页  数:134 包  装:平装
印  次:2-2 译 者:

所属分类: 外语分社>> 图书中心>> 外语部分类>> 本科生英语教材>> 商务英语类教材>> 新视界商务英语系列教材

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  • 内容简介

    本教材根据商务英语专业就业岗位的工作任务模块化教学内容,在训练专业能力的同时融入技能和创新能力的训练,构建符合商务英语岗位需求的框架体系,帮助学生真正做到以英语为工具,服务商务岗位的相关工作,学以致用。 全书分为6个单元共18项写作任务,分别介绍求职与应聘、对外商务交际、内部事物处理、会展事务、业务往来、合同执行等六大工作模块的内容,循序渐进,每种体裁均提供写作范例及分析,方便套用和学习。修订版增加并扩充商务函电方面的相关写作,适应学生的工作需求。

    作者简介

    邬庆儿,副教授,广州市广播电视大学副主任,持续在远程教育教学领域开展相关研究,取得了较为丰富的研究成果,发表学术研究论文38篇,其中北大核心期刊10篇,省级以上刊物28篇,编写教材2部,获得了国家、省、市的20多个奖励和荣誉。

    章节目录

    Unit 1 Job Application
    Task One Job Application Letter
    Task Two Resume
    Unit 2 External Correspondence
    Task One Section Ⅰ Letters of Invitation
    Section Ⅱ Accept/Decline an Invitation
    Task Two Congratulation Letters
    Task Three Thank-You Letters
    Task Four Apology Letters
    Unit 3 Internal Communication
    Task One Notices
    Task Two Memos
    Task Three Business Reports
    Task Four Meeting Minutes
    Unit 4 Conference and Exhibition Writings
    Task One Company Profile
    Task Two Product Presentation
    Task Three Letter of Establishing Business Relations
    Unit 5 Business Contact
    Task One Enquiries and Offers
    Task Two Counter-Offers and Re-Counter-Offers
    Task Three Order
    Task Four Business Contract
    Unit 6 Contract Execution
    Task One Payment
    Task Two Shipment
    Task Three Insurance
    Task Four Complaints, Claims & Adjustments Section Ⅰ Complaints and Claims
       Section Ⅱ Adjustment Letter
    Appendix Ⅰ Guide to Certificates
    Appendix Ⅱ Key to Exercises

    精彩片断

    Unit 1 Job Application
    Wang Hua is a third-year student majoring in Business English at Guangzhou Open University. He has done a good job with his last two years’ courses. He will graduate from college in three months. Before that, he plans to enter a foreign trade company for internships in order to gain some work experience. A letter of application and a resume are essential when he applies for a job. He is now writing these prior to seeking jobs.
    Objectives:
    By the end of this unit you should be able to:
    • Understand the basic structure of application letters and resumes
    • Know how to write effective application letters and resumes
    • Produce your own application letters and resumes
    Task One Job Application Letter
    For a couple of weeks, Wang Hua has been looking for job opportunities on the Internet or by attending recruitment fairs. Afterwards, he is interested in a job as a foreign trade salesman at the Great Wall Import & Export Co. Ltd. It is a large state-owned corporation, which mainly handles various office equipments. Wang Hua believes he will be qualified for the job and now he is determined to write his job application letter to the manager of the Human Resources Department in the company. So what can he find about the detailed information that will be useful for his writing?
    Ⅰ. Overview
    Letters of job application, also known as cover letters, are used by job seekers to introduce themselves and inform an employer of their availability and desire to be employed.
    1. Function
    Application letters serve both as cover letters for resumes and as introductions for job seekers. Unless otherwise specified by a job posting, an application letter should always accompany a professional resume.
    2. Purpose
    The purpose of an application letter is to get the employer to read your resume and invite you for an interview. By writing the letter you are simply telling your potential employer that you are worth having a look at.
    3. Content
    In an application letter, a job seeker should identify the job in which he/she is interested, the reasons for his/her interest, and his/her qualifications for the job and a request for an interview. And the application letter should always be tailored to the position for which it is being submitted, with information that is both relevant and specific to the job and the hiring company.
    4. Format
    In an application letter, a job seeker should include a brief opening paragraph, one to three body paragraphs, and a closing paragraph, along with other features standard to business letters.
    5. Considerations
    Application letters should always be addressed to a specific individual within the hiring organization and should indicate how a job seeker learned about a particular job opening.

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